launch site

Mast

Real estate site

The Brief

Design and build a site for a new condominium development company.

Target: First time home buyers age 25-40, singles and couples.

Spec

Must use some interactive and/or motion elements for content delivery such as javascript, CSS transitions, transformations etc. Design and build for a desktop presentation.

Logo

Skyscrapers always look to me like long masts into the concrete sea of the city. So I wanted to express that metaphor in the project's logo. I named the building MAST and designed a graphic symbol reminding us of a ship and a city landscape at the same time.

Wireframes

Design

The concept I followed was to use big opening images for all sections - some kind of home page approach for each inner page with full width and height photography as a header. Thus there are several equally important pages, and each one highlights a different feature of this fictional high-end real estate property.

launch site