Eat to the Wild

Open-fire cooking mobile application

The Brief

Design of a unique and engaging mobile app for a website project from this semester.


I decided to create a companion Cooking App in support of the long term brand strategy of Paddle Bandit website - a small tour operator, offering guided canoeing, hiking, and skiing tours in Jasper and Banff National Parks, Alberta, CA.

The app will help the adventurers to prepare real food during their trips, selecting appropriate recipes for open fire cooking so they can boil, simmer, pan fry, and even bake on the trail. The app will offer a compilation of dishes tested in the backcountry. Each user will be able to prepare epic meals at awesome places.


First, I put a lot of efforts in the initial process to identify and analyze all possibilities for a strong creative direction of my product. This process included Benchmark Analysis, PACT Analysis, MoSCoW method, Project Statement, Flows and Scenarios and Paper Prototyping.


Eat to the Wild - a wordplay with Into the Wild phrase.


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