thinking made visual

Hi, my name is Evgeni Nikolov (Gene) and I'm UX and Visual Designer.

I'm a grad of Sheridan's Web Design program (class of 2017) with 20 years of experience and global agencies background.



I believe in smart ideas that generate results

With global experience in ad agencies, production studios, and digital training platforms I have worked for a wide variety of clients in the areas of financial, banking, retail, automotive, eLearning, and food industries. My roots are in the visual communication field and my gut instinct is to entangle the customer insights into goal-driven design solutions.

I'm focused on the effortless usability, consistency, and predictability of the interface. User-centered design principles are my fundamentals and I strive to combine look, feel and smooth interactions to achieve life-like user experiences.

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Dig into the business objectives by asking the right questions.

Know your audience to produce efficient solutions.

Use the right tools to solve the problems and create an impact.

Balance the users’ needs with business’ technological capabilities and goals




Get in touch

Feel free to contact me through the form. I'll get back to you as soon as possible.